Retail
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Strategy
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Strategic Pricing
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Patient Benefits
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Your Competitors
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Advertising
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Here is what we mean!
Every one of your portable oxygen users deserve the mobility and freedom that
the Hand-Air Tote provides. No patient should be limited by ability to pay for
their right to personal independence. Since every one of your patients need a
tank carrier case how do you support spending slightly more on a carrier case
within your portable oxygen product offering while government and insurance
re-imbursement tightens. Let us take some time and help to explain the
positioning of our product and how it presents itself as a standard,
irreplaceable and intelligent part of your overall oxygen product offering
retail strategy.
Strategic Pricing |
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Over the
shoulder bags average approximately $20 and can range from anywhere from
$15-$40 dealer price while metal tank carts can range from $45-$100. The
Handi-Air Tote with its 2 tank capability has a dealer price of $39.99
and is value priced strategically right between these two outdated
options, a heavy shoulder bag or dangerous metal cart. (Contact our
distributor to acquire actual discount quantity pricing).
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Patient Benefits
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The Handi-Air
Tote offers your patient an easier life, more energy, 2 tank capability
for those longer trips, increased safety, in an appealing bag with
storage compartments for personal items and medications.
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Your Competitors
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If you
don't offer the Handi-Air Tote at no charge as a part of your standard
portable oxygen product offering your competition will and your patients
will demand it from those who do.
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Advertising Option
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We offer
you an additional option to add your dealer logo and information
prominently to the front of the Handi-Air Tote. This allows dealers to
not think of the Handi-Air Tote as an added expense to their portable
oxygen offering but rather as a part of your overall marketing strategy
as a part of your advertising budget. The Handi-Air Tote is the latest
in portable oxygen technology; a unique product in public promoting and
advertising your portable oxygen product and your dealership in general.
Any small increase in price is more than made up for with the fact that
you are effectively reaching your target market maximizing your cost per
exposure.
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Summary
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Our value
pricing, patient and dealer benefits, competitive concerns and our
advertising option points your business to one main conclusion. Your
dealership should be offering patients the Handi-Air Tote as a standard
part of your portable oxygen offering at no extra charge and without any
added upgrade fee. It is just smart business.
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